Supreme Petfoods has added a new gerbil food to its Science Selective range.
The range is known for its focus on providing nutrition tailored to meet species needs -and Supreme says its new Science Selective Gerbil ensures the specific protein requirements of gerbils are met; they need more than rats or mice but less than hamsters..
The new pack offers a significant opportunity for retailers as gerbils are often kept in groups and owned by multi-pet households that shop to meet the needs of all of their pets.
Claire Hamblion, marketing manager at Supreme, said it was the right time to launch a more premium offer with Science Selective Gerbil.
OPPORTUNITY
“Gerbils are as popular as rats and there are 224,235 posts using #gerbil on Instagram right now. It’s clear that very many owners love their pets and sharing adorable pictures of them. But we’ve found they are also more involved as owners and, therefore, more aware than ever of their pets’ nutritional needs.”
Science Selective Gerbil offers an opportunity to move owners into the premium category, Claire said, adding: “A premium focus means retailers should be offering high quality nutrition and it’s something that dedicated gerbil owners are looking for right now.
“Our no-added-sugar recipe ensures gerbils can be kept at a healthy weight while they can still enjoy the crunchy texture of an extruded kibble. It’s easy to feed and also contains prebiotics for healthy digestive systems and linseed to keep their skin and coat in great condition. Healthier pets live longer, happier lives and that’s something we should all be looking to encourage.”
Science Selective Gerbil is available now from pet product wholesaler in a 700g pack with an RRP of £5.99.
