Urban Pup has signed a licensing agreement with award-winning animation studio Aardman to produce a range of Wallace & Gromit dog raincoats and accessories featuring patterns inspired by the beloved characters.
Denis Kelly, managing director of Urban Pup, said: “When we were first approached and asked to design a range of Wallace & Gromit-themed raincoats and accessories, we were beyond excited to have the opportunity to translate the iconic clothes and accessories from the show into something man and woman’s best friend could actually wear and would be instantly recognisable as cornerstones of Wallace and Gromit.
“As a lifelong fan of the dynamic duo, it was thrilling to be involved with Aardman studios and to be able to create something to capture the attention and delight fellow fans.
“With the assistance of Aardman’s design team we produced a range of raincoats and accessories that we are very proud of, giving fans a chance to bring the show to life in their everyday lives.
INSPIRATION
“We took inspiration for the outfits from the many adventures of Wallace & Gromit. You will recognise Gromit’s raincoat and sou’wester from ‘The Wrong Trousers’. After feeling rejected by Wallace, Gromit packed his belongings and left home, but he didn’t want to get wet, so on went his raincoat and sou’wester. This is the only time Gromit is seen wearing a coat, so we thought it was only right to do our best to bring it to life.”
The Wallace & Gromit-inspired range is practical as well as fashionable, Denis says, and is in keeping with the Urban Pup ‘Partners in Fashion’ ethos.
“We cannot wait for the launch of these items and to see our ranges on dogs all around the world,” he said.
The range includes a Gromit raincoat, harness, bandana, collar and lead, and Wallace sweater – the same sweater that Wallace wears, including tie!
SMILE
“But you don’t have to be a fan to love these new designs these distinguished looks will appeal to almost everyone and are made to the same high quality as all other Urban Pup products, so you can be sure that our Wallace & Gromit range is guaranteed to raise a smile from everyone you meet on your daily dog walk.”
Adam Vincent-Garland, category Mmanager, Aardman, said: “Gromit remains one of the
world’s most recognisable pooches, so it is only fitting that he finally has his own range of high-quality pet fashionwear.
“Urban Pup have done an excellent job creating the collection in time for the new autumn-winter season. Every piece features an acute attention to detail that fans of the show are bound appreciate.
“From London and Paris to West Wallaby Street, wherever in the world you are walking your canine friends,pet lovers can now do so in style with this fabulous and fun collection.”
