Distributor The PetFellas has signed a new partnership with South African pet care supplier Montego Pet Nutrition, which will see the introduction of the Karoo Wild dog treat range to the UK market.
Karoo Wild features sustainably sourced African antelope as its primary ingredient, offering dogs a novel protein treat that is naturally high in protein, low in fat, and rich in essential nutrients such as iron, amino acids and B vitamins with a full-bodied gamey flavour and soft, chewy texture.
The range is free from grain, gluten, artificial colours and flavours, and is available in multiple formats including Training Bits, Trail Bites and Sticks, each infused with natural herbs such as rosemary, oregano and thyme.
The range will make its official UK debut at the PATS 2026 exhibition later this month (stand F16).
The PetFellas director Gerard O’Mahony said: “We’re incredibly excited to be partnering with Montego Pet Nutrition and introducing Karoo Wild to the UK pet market. Innovation remains at the centre of everything we do, and Karoo Wild brings something genuinely different to retailers and consumers alike.
“The combination of premium quality, novel protein, sustainability credentials and a compelling story rooted in South Africa’s Karoo region makes this a standout addition to our portfolio. We know UK pet owners are increasingly looking for products that deliver both nutritional value and a unique experience, and Karoo Wild does exactly that.”
