Pet People has expanded its treats portfolio with the launch of a dedicated cat range.
Launching at PATS 2026 later this month, the new cat range has been developed to provide owners with a selection of treats that support rewarding, bonding and enrichment moments, with strong shelf appeal and clear consumer messaging.
The initial range includes Salmon Creamies, Creamy Sticks, Bites, Chicken Flakes and Duck Fillets in multiple formats. All products have natural ingredients and high meat content recipes, while selected lines are also lactose-free, kitten-friendly and/or have no added sugar.
The new packaging combines purple branding with lifestyle imagery designed to evoke the relationship between pets and their owners.
A brand spokesperson said: “The launch of our new cat treats range represents an exciting step forward for the Pet People brand. We know cat owners are increasingly seeking premium treats with clear ingredients and strong quality credentials, and we’ve developed a range that delivers exactly that.
“From creamy lickable treats to natural meat-based snacks, the collection offers something for every cat while maintaining the great value and quality that retailers and consumers expect from Pet People. We are excited to bring the range to market in 2026 and support our retail partners as the category continues to grow.”
The Pet People cat range will be available to view at PATS 2026 (stand D60).
