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    PBW News – August 2026

    By David ReesAugust 17, 2026
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Dogs

Tribal Pet Foods adds new varieties to wet food range

David ReesBy David ReesSeptember 8, 20262 Mins Read
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Pet nutrition brand Tribal Pet Foods has launched two new gourmet sausage flavours.

Fresh Beef and Fresh Venison & Chicken sausages are made with five ingredients or less, including 80% fresh human-grade meat and are gently steam-cooked.

The new Fresh Venison & Chicken recipe combines 50% chicken meat and organs with 30% venison, while the Fresh Beef recipe is made with 80% fresh beef meat and organs. Both recipes also include carrots, milled chickpeas, minerals and linseed oil and all recipes are grain-free and hypoallergenic.

The addition of the new flavours expands the brand’s wet food range to six varieties.

Tribal Pet Foods founder Fatima Maktari said: “We’re delighted to launch two brand-new flavours to Tribal Pet Foods’ wet food range.

“Dog owners are increasingly looking for human-grade quality meals for their pets that are highly nutritious, evolved and delicious, and as the sector continues to expand, we want to keep giving owners more high-quality, nutritious flavours to choose from that feel exciting and taste great. We continue to build Tribal on good science, simple ingredients and trust, and as demand for our wet range keeps growing, adding two new gourmet sausage flavours felt like the natural next step,”

The new flavours have an RRP of £4.19 (300g) and £6.79 (750g).

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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