Close Menu
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
  • Classifieds
  • Trade Directory
  • Advertise
  • Email Newsletters
  • Subscribe
Facebook X (Twitter)
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Contact Us
  • Free Magazine Subscriptions
X (Twitter) Facebook
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    1. March 2026
    2. February 2026
    3. January 2026
    4. December 2025
    5. November 2025
    6. October 2025
    7. September 2025
    Featured

    PBW News – March 2026

    By David ReesMarch 10, 2026
    Recent

    PBW News – March 2026

    March 10, 2026

    PBW News – February 2026

    February 10, 2026

    PBW News – January 2026

    January 12, 2026
  • Classifieds
  • Trade Directory
Pet Business World
Dogs

Pet Brands adds new brain games

Rachel WoodBy Rachel WoodJanuary 7, 20212 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

/

Pet Brands has released a boredom-busting range of brain games for dogs of all abilities, meeting an increasing demand for great pet enrichment options.

IQuties have been developed in eight styles with three levels of difficulty, to harness a variety of food-motivated problem-solving skills, at a price-point suitable for ‘gifting’.

The range also presents an opportunity to promote customer interaction, Pet Brands says – stockists can challenge dog owners to post videos of their puzzle-solving pets on social media, tagging their local pet store.

Rachel Barrass, product developer at Pet Brands, said: “There is often a focus on pets’ physical health, but promoting mental health is also essential. This includes ensuring pets’ brains are being sufficiently challenged to avoid boredom and associated attention-seeking behaviours.”

The IQuties range has options suitable for dogs of all ages.

Rachel said: “By engaging your pet’s problem-solving skills, you can distract them from pain and reduced access to exercise. Plus, cognitive tasks can help to delay progression of the canine version of dementia. IQuties are also handy for overweight or inactive pets as they can be used for regular meals to increase feeding time, which can help with weight loss…

“Encouraging pets to entertain themselves, when supervised, can help prepare pups for spending more time by themselves.”

IQuties are available exclusively from wholealer Vital Pet Group and have RRPs from £9.99-£15.

Previous ArticleDog grooming gets prime-time TV coverage
Next Article Bursting fish tank saves shop
Rachel Wood

Rachel Wood, graphic designer. More than 40 years ago, I was one of the first females to be offered an apprenticeship within the printing industry. I've worked on record sleeves, DVD covers and various magazines throughout my career. In my spare time I collect movie posters and attend comic cons, I keep fit (and sane) with gardening and strength & conditioning training.

Read Similar Stories

Dogs

Bella+Duke teams up with James Martin

March 12, 2026
Dogs

New treats line to support retired police dogs

March 4, 2026
Dogs

Natural VetCare brand relaunched in UK

March 2, 2026
Most Read

British brands prepare for Interzoo exhibition

March 13, 2026

PIF welcomes plan to help exports for UK pet businesses

March 13, 2026

Pets at Home to open four new outlets this month

March 12, 2026
© 2026 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

  • OvertheCounter
  • Pest Magazine

Type above and press Enter to search. Press Esc to cancel.

Pet Business World
Managing Your Privacy

To provide the best digital experience, we use cookies to store and/or access device information. Consenting to our use of cookies allows us to process data such as reading behaviour. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
Cookie Preferences
  • {title}
  • {title}
  • {title}