Nutravet’s skin and coat supplement Nutramega has been rebranded to Nutracoat in the UK and Ireland.
Nutracoat has been available internationally for a number of years and the name change aims to create a simpler more consistent brand message that communicates the product’s main area of use, which is for maintaining skin and coat health in cats and dogs.
The product’s formulation remains the same, containing refined omega-3 fish oil from ocean sardine.
Chris Jones, managing director at Nutravet, said: “We are continually looking at ways to improve our product offering, which includes ensuring our product range can be discussed with ease between veterinary professionals and pet owners.
“Nutramega has been hugely successful in the UK since it launched in 2013 and we hope to make the transition process to Nutracoat as smooth as possible.”