Burgess Pet Care has donated more than £8,000 worth of food to UK rescue centres following the success of its recent Greyhound & Lurcher Two-week Takeover campaign.
The digital campaign, which included a two-week ‘takeover’ of its social media channels. reached thousands of people and communicated information about greyhounds and lurchers and what makes them good pets. The campaign also highlighted the work being carried out by UK greyhound and lurcher rescue centres, and asked customers and followers to nominate independent greyhound and lurcher rescue centres they would like to receive a share of a substantial food donation.
As a result, over £8,000 worth of Burgess Supadog Greyhound and Lurcher food being donated to six greyhound and lurcher rescue centres across the UK, including Greyhound Gap (Stoke-on-Trent); Sheffield Retired Greyhounds (Sheffield); Cheshire Sighthound Rescue (Cheshire); Forever Hounds Trust (Cullompton, Devon); Evesham Greyhound and Lurcher Rescue (Evesham, Worcestershire); and Yarmouth Greyhound Homefinders (Hainford, Norwich).
Charlotte Varley, communications manager at Burgess Pet Care, said: “The pressure on rescue centres has never been greater as the cost of living crisis has resulted in even more greyhounds and lurchers needing homes. There are so many wonderful centres and volunteers who never give up on them and work year-round to rehome and support the health and happiness of these wonderful creatures.
“It has been fantastic to receive such an incredible response to this year’s Greyhound and Lurcher Campaign and we are so grateful to everyone who took the time to nominate the rescue centres close to their hearts. We were also thrilled to learn that Lexi, who was in the care of Dumfriesshire & Cumbria Greyhound Rescue, found her forever home during the Two Week Takeover campaign.
“For many years, Burgess has donated 20p from every purchased pack of Supadog Greyhound & Lurcher, which goes straight back into food donations for rescue centres, and we are delighted to continue this initiative throughout this year and beyond.”
