Premium pet food brand McAdams has launched a new Raw Infused range, combining oven-baked biscuits with freeze-dried raw meat.
Designed to meet growing demand for raw-inspired nutrition in a more convenient format, the range blends oven-baked biscuits with pieces of freeze-dried, free-range turkey. The recipes are also enriched with prebiotics and joint care support.
The new range features styles for Small Breed and Medium/Large Breed, with both available in 1.5kg (RRP £32.99) and 5kg (RRP £94.99) formats. All meat used in McAdams’ recipes is sourced from approved, high-welfare farms, with free-range birds able to forage naturally.
The product is exclusively available through the specialist pet retail channel.
McAdams founder Neil McAdams said: “We created McAdams to solve a real problem – finding a food that worked for my dog, George, who had a very delicate digestion. That same philosophy drives us today. With McAdams Raw Infused, we’re giving pet owners the benefits of raw feeding in a format that’s both convenient and consistent, without compromising on ingredient quality or welfare standards.”
McAdams is part of the Symply Group. Joint managing director James Milbourne added: “We’re thrilled to be bringing this level of innovation to the McAdams range. Raw Infused is a natural evolution of what the brand stands for – exceptional quality, high welfare sourcing and doing things properly. It responds directly to what we’re seeing in the market, with pet owners increasingly looking for the benefits of raw feeding in a more convenient format.
“We’re excited to be introducing the range to our network of specialist pet retailers, who are perfectly placed to tell that story and support its growth.”
