Laughing Dog has expanded its premium dog food range with the launch of Laughing Dog Naturally 5, a complete hypoallergenic food made with five ingredients in three traditional flavours: chicken, lamb and beef.
It is one of the few dog food producers in the UK to make all of its own completes, treats and mixers from start to finish – on its third-generation family farm in the Lincolnshire countryside.
Made with only naturally-sourced ingredients, including farm-grown barley, the limited-ingredient and single-species recipes have been formulated to have no meat meal and no added wheat, soya, dairy or sugar or artificial colours, flavours or preservatives. Ingredients include Omega 3 and 6, and bag sizes are 2kg and 12kg, and bags will be 100% recyclable.
Rachel Grant, sales representative for Laughing Dog and a member of the founding family, said: “The development of Laughing Dog 5 is really exciting; we understand that pet parents want naturally healthy food for their dogs – food they can trust, a clean label that can be understood and a price point that is accessible – and Laughing Dog 5 successfully delivers this.
“These new recipes have been specifically designed to open up premium recipes to a wider customer base. All recipes are made from start to finish on our family farm in Lincolnshire. We use our own barley, too – pet parents can read all about our farm and commitment to sustainability on the side of the bag.”
Rachel said Laughing Dog was proud of being an environmentally-conscious brand, using recyclable packaging where possible and a quarter of the company’s energy originating from five acres of solar panels on the farm.