Fish4Pets, home of the Fish4Dogs brand has introduced a new range of fish-based treats, specifically designed for puppies.
Karen Hubbard, product portfolio manager at Fish4Pets, said: “We have one of the largest range of treats in the industry, utilising many different varieties and formats of natural, healthy, sustainably-sourced fish, and, while many of our treats are suitable for puppies, we have never before had a specific lifestage range.
“We have taken three of our leading alluring adult dog treats and formulated them specifically for growing puppies, each product in the range addressing a specific need of a developing puppy.
“The new range gives puppy owners absolute confidence that the treats are appropriate for their new canine companions and that they are safe and healthy for them to enjoy.”
The new packaging, which complements the adult range, but clearly differentiates the two categories, also makes it much easier for retailers to merchandise, and simpler for the consumer to make an informed product selection.
For a puppy training regime, Fish4Dogs Puppy Superstars Sardine treats are small, crunchy treats that are aromatic to keep a puppy engaged.
To support the development needs of a puppy, Fish4Dogs Puppy White Fish Mini Morsels are tiny, fish-shaped treats enhanced with prebiotics, that are suitable for delicate tummies.
Supporting joint development, Fish4Dogs, Puppy Salmon Mini Morsels are mini fish-shaped treats with added nutrients.
All the treats in the new Puppy range are grain-free, and full of marine-sourced omega 3, known to support joints, skin, coat and cognitive development, designed to be complement healthy feeding.
The puppy treats range is the second in an extensive programme of new product introductions for the Fish4Dogs brand this year. It introduced a senior variant to its Finest Dry Complete range in January and has plans for more new food and treats later in the year.
Rudy – Hungarian Vizsla puppy, part of the Fish4Dogs family, with the new Fish4Dogs Puppy treats range