Edgard & Cooper is adding training treats, jerkys and bars to its range of ‘healthy’ dog food.
The brand – which claims to have produced the world’s first kibble with 100% fresh meat and no meat meal – is packaging all treats in biodegradable packaging, keeping sustainability firmly at the forefront of its new product development. Each treat is grain-free and contains only simple and recognisable ingredients.
Training Treats come in 50g packs of 35-40 pieces with an RRP of £2.99. They are available as First Class Lamb & Beef Bites, Top Dog Duck & Chicken Bites, Champion Chicken Bites and Good Boy Beef Bites.
Meat and Fruit Jerky are in 150g packs of 15 jerkys retailing at £6.99. They contain up to 85% meat and are available in Divine Duck & Chicken Jerky, Beautiful Beef Jerky, Juicy Chicken Jerky, and Luscious Lamb and Beef Jerky.
The 25g Busy Day Bar has an RRP of £1.49 each and is ‘packed with healthy fruits’. The recipes based on the Edgard & Cooper complete dog food and are available in Delicious Duck & Chicken, Lovely Lamb & Beef, Choice Chicken and Brilliant Beef.
Co-founder Louis Chalabi said: “We’re responding to the fact that all dog-owners love to treat their pets, not to mention the use of food being a key tool in training. We wanted to bring together our principles of healthy, fresh and nutritious to treats, allowing owners to relax in the knowledge that their pets are being looked after. As with all our products, we’ll also continue to donate 10% of profits to charity.”
To date, Edgard & Cooper has donated £35,000 to dog charities.