Nestlé Purina Petcare Europe has relaunched its Gourmet Perle cat feeding range.
The relaunch includes a new product, Gourmet Perle Ocean Flakes, which features delicate pieces of fish inspired by human cuisine in a light gravy available in four styles – with Saithe, with Plaice, with Cod, and with Salmon. Selected Gourmet Perle recipes, including the new Ocean Flakes, are made with fish from MSC-certified fisheries.
The relaunch is being supported by a new consumer-facing campaign under the banner ‘Shine Like a Pearl’.
Elisa Riboldi, chief marketing officer at Purina Europe, said: “With Gourmet Perle, we’ve always focused on the details that matter from carefully prepared recipes to textures cats love. This relaunch, brought to life through our ‘Shine Like a Pearl’ campaign, builds on that heritage, combining quality ingredients, daily craftsmanship and innovations like Ocean Flakes to create a more refined mealtime experience.
“At the same time, we know owners want greater transparency about where ingredients come from. By introducing recipes made with fish from MSC-certified fisheries, we’re helping make responsible sourcing easier to recognise as part of everyday feeding.”
