Wellness CORE has officially entered the cat treats category with the launch of its new range of benefit‑led cat treats, designed to support everyday cat health while delivering on taste.
The range features five targeted recipes, each developed to address specific health needs. The Digestion recipe includes prebiotics to support gut health, while Immunity blends key vitamins to support natural defences. Skin & Coat delivers Omega 3 & 6 for healthy skin and coat, while the Kitten recipe provides DHA to support early brain and eye development. A dedicated Dental variant completes the range, with added kelp to help reduce plaque build‑up and support oral care.
The four functional recipes feature a crunchy outer shell with a creamy centre, delivering a texture cats love, while the Dental recipe has a distinct light, airy crunchy texture designed specifically to support cleaning.
With functionality a growing driver within treats, the Wellness CORE range offers retailers a clear point of difference, supporting premium trade‑up and incremental growth. The new Wellness CORE Cat Treats range is available exclusively through Pedigree Wholesale, supported by launch promotions and in‑store activation to help retailers maximise impact from launch.
