Tonisity International has launched a new range of products for the pet industry.
The animal health and nutrition company believes it has identified a gap in the market for an over-the-counter isotonic drink for pets.
In initial trials comparing fluid intake, dogs drank four times more DoggyRade than water and in similar trials, cats drank three times more KittyRade than water.
The new pet products include isotonic rehydration drinks for cats and dogs, a meal enhancer for dry pet food and an isotonic rehydration formula for veterinary patients.
YummyRade is a meal enhancer to improve the taste and palatability of pet food. It provides a flavour boost to encourage both dogs and cats to eat their food, escpailly helpful for pets that are on bland diets, or just fussy eaters. Unlike some gravy toppers that are high in calories and fat based, YummyRade is low in calories and fat.
DoggyRade Pro is designed to help dogs go from anorexia to appetite. It is an isotonic rehydration formula for dogs, formulated to support dogs who are not eating or drinking normally. Vomiting and/or diarrhea is the most common cause of acute illness in dogs. DoggyRade Pro can be used in the stabilisation of water and electrolyte balance in veterinary patients.
Tonisity’s CEO, Arie Halpern, said: “When people exercise, we take sports drinks to help replace the fluids and electrolytes that we have lost. The same principle applies to pets. They need quick rehydration to help avoid dehydration and return to normal quicker. Our range of isotonic drinks are designed specifically for each species, with a view to improving hydration and avoiding potential health issues.”