Swedencare has bought 100% of British company Nutravet (UK).
The acquisition gives Swedencare a broad portfolio of premium supplements in the premium segment for dogs, cats and horses, which are sold through thousands of British and European veterinary clinics and animal hospitals.
“Through the acquisition of Nutravet, we create a unique group consisting of various growth-driven and profitable companies active in animal health,” said Swedencare CEO åkan Lagerberg. “It is fantastic to be able to add another high quality and profitable company to the Swedencare family.
“I am both expectant and humble in the face of the task of leading the extended group. At the same time I feel very confident, as with Matthew Shaw we get an extremely competent and committed colleague who, like me, is driven by growth and profitability together with customer satisfaction and innovation. Matthew has built a fantastic company and concept that we will together manage, develop and take further out into the world.”
Nutravet was founded in 2008 by Matthew, who says the company is now the UK’s leading exclusive-to-vets company, with thousands of clinics and animal hospitals on its customer list.
In 2017, a collaboration was initiated with Europe’s leading veterinary chain, which has a large network of clinics and animal hospitals in 11 countries. Until now, the collaboration has been intended for clinics in the UK, but will also be extended to apply to the chain’s other markets.
The product portfolio covers most therapy areas in addition to dental product – with Swedencare’s flagship product, ProDen PlaqueOff, complementing the customer offering.
Nutravet will be led by Matthew Shaw, who said: “This is an exciting time for Nutravet, providing fantastic opportunities to further expand beyond our market leading position in the UK.
“Swedencare complements our ethos perfectly and offers the business proven international leadership. We’re thrilled to join the family and keen to maximize future growth.
