Pet start-up companies are to be allocated their own exhibition area at the next PATS show, to be held at the Telford International Centre in October.
The next wave of pet trade entrepreneurs are being offered the opportunity to exhibit in the PATS New Starter Zone, a space entirely dedicated to new businesses and start-ups supported by trade association PetQuip.
Companies booking space within the Zone will benefit from a bespoke stand design and will receive a unique marketing package – including additional PR opportunities, social media platforms, enhanced listing within the PATS Telford 2023 Catalogue and email alerts to PATS visitors.
All exhibitors within the Zone will also have free entry into the PATS New Starter Showcase. This gives exhibitors an opportunity to display one of their products, judged by retail and innovation expert Claire Gavin, former director of Pets at Home, who will award the Most Innovative Product award. Claire will also be holding a workshop during PATS, offering advice and guidance on getting a product to market as well as tips on what buyers are looking for. This will be exclusively available to exhibitors in the Zone.
Gavin said: “PATS is our biggest UK pet specialty show and I’d recommend it as vital for anyone in the UK pet industry.
“I’m always looking for innovation to surprise and delight customers across the world, as well as meet new start-ups and entrepreneurial SMEs who bring new solutions to challenges that face every pet parent. And seeing all the British manufactured product makes me proud too.”
According to the show organisers, nearly half of the stand space in the New Starter Zone has already been booked. Start-ups wishing to exhibit in the New Starter Zone should contact the Hattie King on 01892 862848.
PATS Telford takes place on Sunday, October 1, and Monday October 2, 2023. Retailers and buyers can register for free entry, and see a full list of exhibitors, at www.patshow.co.uk.