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    PBW News – May 2025

    By David ReesMay 13, 2025
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Retailers and start-up firms urged to enter PIF initiatives

David ReesBy David ReesApril 10, 20252 Mins Read
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Just a week remains for pet care businesses to enter two awards programmes organised by the Pet Industry Federation (PIF).

Pet retailers are being invited to create eye-catching, Spring-themed shop window displays that showcase seasonal creativity for the Paws in Spring competition before the deadline on April 17.

Prize bundles from leading manufacturers are up for grabs for the top three displays, as selected by a panel of industry judges. To enter, retailers just need to submit a photo of the decorated window to the link on the PIF website.

Also closing on April 17 is the PIF Innovation Awards 2025.

Hosted as part of Business of Pets Conference, the awards are designed to highlight the most forward-thinking products, services, and initiatives shaping the pet industry. Open to companies of all sizes, the best entries in the awards scheme will be invited to present to the conference audience, with the winner announced on the second day of the event, which takes place at the Cranfield University Management Development Centre on June 5-6.

PIF chief executive Nigel Baker said: “The UK pet sector continues to evolve rapidly, with innovation at the heart of its progress. Our Innovation Awards offer an unparalleled opportunity for businesses to gain recognition for their pioneering work. We encourage all companies with an exciting new product, service, or initiative to enter before the deadline.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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