Fresh dog food subscription brand Different Dog has announced that it has raised an additional £10m from new and existing investors to create a new manufacturing facility.
Founded in 2017 by husband and wife duo Charlie and Alex Thurstan, Different Dog is on a self-proclaimed mission to revolutionise the dog food industry by offering hand-cooked, human-grade meals designed to improve canine health and wellbeing.
The couple started by cooking meals for their own dog, Crumble. Since then, the company has grown rapidly and now feeds more than 18,000 dogs and employs more than 100 people. The new funding injection will enable the company to expand its operations by opening a state-of-the-art facility in Telford, creating 250 local jobs.
Different Dog offers a personalised subscription service through a tailored meal plan using fresh, hand-cooked, human-grade ingredients.
Co-founder Alex Thurstan said: “More and more owners are seeking healthier options for their dogs, and seeing clear benefits from feeding hand-cooked fresh food. We’re delighted that this investment will help us take things to the next level and change even more dogs’ lives.”
James Connelly, founder of Charlie Oscar Group, a major shareholder and board director for Different Dog, added: “Different Dog is leading the way in pet nutrition, offering a fresh high-quality alternative to traditional pet food.
“With the growing demand for higher quality, more nutritious options for pets, we’re excited to support the team as they scale their operations and bring their innovative approach to even more dog owners.”
