Ceva Animal Health, manufacturer of behaviour products Adaptil and Feliway, is running its Pet Anxiety Month again in March.
The nationwide campaign, now in its second consecutive year, is designed to raise awareness of pet anxieties among pet owners and highlight what can be done to help. This can include professional help from a trainer or behaviourist, speaking to other pet owners to share thoughts and advice, teaching family and friends to help underpin any training regime put in place and utilising products alongside behavioural and training support.
It will be backed by a PR and advertising campaign, digital spend and social media. Ceva has also launched a marketing pack to promote Pet Anxiety Awareness Month and the steps that can be taken to help pets. The pack, which is available on request, includes bunting, wall displays, posters, leaflets and vouchers for gifts for pet owners.
Abigail King, senior product manager for Adaptil and Feliway at Ceva knows how anxiety can affect a pet, as her three-year-old Schnauzer, Teddy, is nervous. She details their story in a short video that covers the issues they have on a day-to-day basis and the calming support that Teddy receives from his Adaptil Calm On-the-Go Collar.
“It is widely known that humans suffer from anxieties, but pets do, too, with 82% of dogs and 89% of cats reported to be scared of something,” she said. “It is therefore important that we educate pet owners on the signs of stress and the help and support that they can give to their pets. Pet Anxiety Month will get people talking and we want people to know that there are products out there to support pets and that help is at hand to get the right advice, which is extremely important.”
During Pet Awareness Month, Ceva is encouraging owners to share their real-life stories of pets that suffer with anxiety on Instagram and Facebook.