Wholesaler J&K Aquatics will launch a new e-commerce website on March 31.
In addition to having a brighter, cleaner look, the new website will be easier to navigate, the company maintains. It will offer more functionality to trade customers including detailed account and order information; automated order confirmations and reminders; bulk CSV orders; quick order forms and a more powerful search function.
The site will also feature a new online learning centre featuring FAQs, useful resources, and a library of J&K Aquatics’ newsletters, catalogues and fish lists. There will also be a dedicated website for J&K Aquatics’customers in the Republic of Ireland, simplifying import processes and providing a better ordering experience.
J&K Aquatics was founded in 1984 by Paul and Judy James, initially as a part-time venture with a small retail shop. In 2013, the company moved to a 2.3-acre site with a purpose-built warehouse, fish house and office facilities in North Petherton, Somerset.
It now claims to be the UK’s largest wholesaler of aquatic dry goods and fish, serving the whole of the UK and Ireland.
The new website can be found at: www.jnk-aquatics.co.uk.
