Company of Animals has relaunched its Pet Corrector brand with a new campaign featuring an avatar of the firm’s founder, Dr Roger Mugford.
Pet Corrector emits a hiss of air to get the pet’s attention, enabling dog owners to positively reinforce an alternative behaviour that is more desirable.
The device is being promoted through the W.A.G. campaign – ‘Witness bad behaviour, Act immediately, Give a reward’ – emphasising the need for immediate action and positive reinforcement as a means to address undesirable behaviour.
Over six million Pet Corrector units have been sold worldwide, and the product has been updated with recycled packaging and enhanced actuator cap. As a result, the Pet Corrector no longer requires an extra safety cover, making it quicker and more convenient to use than earlier versions.
Company of Animals was founded in 1979 by Dr Roger Mugford and supplies a range of muzzles and training accessories as well as the grooming brand Pet Head.
Mugford said: “For over 40 years we have been dedicated to giving dogs the best possible quality of life, so owners and canines can enjoy life together to the full.
“Like us, all dogs have their good and bad days and life moulds our behaviour through our experiences of events which can be rewarding or punishing.
“We invented Pet Corrector and the W.A.G campaign to be used in tandem and help dog owners all over the globe to get back to the good stuff – enjoying life with their pet.”