Four shop owners won vouchers from Fish4Dogs in a competition to get creative with their window displays.
The pet food company asked retailers to produce window displays of its promotional Puppy Essentials Starter Packs and then send in photographs for judging.
Winning displays received Love to Shop vouchers in £10 denominations so they could be shared among teams.
The winning shop was Johnsons Garden and Leisure, in Whistable, Kent, which scooped the £250 first prize. Its rotunda display was set around a wicker basket placed against existing Fish4Dogs shelf displays to ‘provide a spectacle with maximum impact’.
Second place was Stan Rawlinson’s team at The Dog Store, in East Sheen, London, winning £100 in vouchers. Its Victorian shop window was decorated with a stacked pyramid of boxes displayed alongside a promotional banner and poster.
Two third prizes of £50 each were won by Pets Korner in Stamford, Lincolnshire and the Pet Experience, of Weymouth, in Dorset. Pets Korner created a graduated window display featuring the puppy promotional boxes, which fanned out to treats and complete food, while Pet Experience used floor stands to create brand blocked displays in two areas of its shop.
Images of the displays were judged by Fish4Dogs CEO Graham Smith and sales director Sarah Fowler.
Carly Baker, Fish4Dogs marketing manager, said the response and creativity on show had been overwhelming.
“It was truly humbling to see the effort that our retailers had gone to in order to take part in our challenge, which from October, naturally began competing for space in the run-up to Christmas. We were delighted by the results.
“Everyone here had their favourites and there was a healthy competition between the regional sales representatives who were keen to support their shops.”