BSB Products is launching a new range of premium pet food to the UK market under the Sam’s Field brand.
Made in Czechia by pet food producer Vafo, the range includes dog and cat foods in wet and dry styles and treats designed to offer premium quality for budget-conscious pet owners.
The dog food lines are made with fresh meat, animal proteins, fruit and vegetable extracts, and selected functional ingredients, with recipes including Low Grain Chicken & Potato, Grain Free Venison and Gluten Free Beef & Veal.
The dry dog food range comes in 2.5kg and 13kg bags with a recipe for small breeds, Sam’s Field Fresh Chicken & Potato Adult Mini, in 8kg. RRPs range from £46.95 for 13kg Fresh Chicken & Potato.
Cat recipes include Delicious Wild dry food with Duck, Chicken and Rice; Duck & Jerusalem Artichoke pouch and Beef Filet & Beetroot pouch for sterilised cats.
The dry food range is available in 2.5kg bags and the wet in 85g pouches. RRPs range from £1.15 for an 85g pouch with Duck Filets & Jerusalem Artichoke to £17.95 for 2.5kg Delicious Wild adult.
Also in the portfolio is a range of crunchy and functional treats with options including Goose, Herring, Dental Care, and Skin & Coat varieties.
Sam’s Field dog and cat food and treats are exclusively imported and distributed by BSB Products in the UK & Ireland.
Director Colin Rodger said: “Sam’s Field is a great quality range of pet foods at an attractive price point for budget-conscious owners who want to feed the best they can.
“The recipes are well balanced with natural, wholesome ingredients and options for all life stages and most dietary needs. We are delighted to be launching Sam’s Field in the UK & Ireland and look forward to discussing it with our retail partners and establishing this fantastic brand with pet lovers.”
The range is being officially launched at this week’s Glee Birmingham trade show, running on September 8-10.
Retail stockists can claim a 20% discount on their first order over £250, including free delivery, until September 18.
