Cat and dog feeding brand Carnilove has unveiled a refreshed brand identity, new recipes and a refined product portfolio.
All Carnilove recipes now feature fresh meat in two ranges, Carnilove Active and Carnilove True Fresh. The Carnilove Active range features 70-80% total meat, now with 26% fresh meat for superior palatability and digestibility, while Carnilove True Fresh is designed to deliver high performance nutrition featuring 60-70% fresh meat. Every dry food is now 100% chicken-free, making the entire range suitable for pets with sensitivities.
For dogs, new recipes include Active Salmon & Turkey with 70% animal ingredients including 26% fresh salmon, Active Venison & Reindeer & Wild Boar with 70% animal ingredients including 26% fresh venison, and True Fresh Duck with 70% animal ingredients including 60% fresh duck.
There are also three new lines for cats – True Fresh Beef with 70% fresh beef, True Fresh Beef for Kittens with 70% fresh beef and Active Fillets in Jelly Multipacks with 90% meat and organs.
The dry dog range is available in 12kg, 4kg and 1.5kg bags; the Active cat range is available in 6kg, 2kg and 400g bags; and the True Fresh cat range is available in 2kg and 400g bags.
The new brand identity is designed to celebrate the natural strength, spirit and vitality of cats and dogs with red, burgundy and sand colours and new fonts and illustrations designed to convey movement, strength and purpose.
Products are available to order from exclusive UK distributor BSB Products.
BSB director Colin Rodger said: “Every cat and dog deserves the finest fresh ingredients and lots of meat protein.
“Carnilove has always been good, but now our recipes are even better with more meat and fresh meat ingredients and options for every life stage. With recipes including novel meats such as Reindeer, Wild Boar and Quail we have a wide selection of irresistible options for our four-legged friends.
“The striking new packaging will create stand out impact on shelf for our retail partners. It’s an exciting new chapter for Carnilove and our retailers.”
