Fresh dog food brand Years will be available at all Pets & Friends stores from today (January 23).
From this weekend shoppers will be able to purchase Years’ signature meals and chef-made specials such as King Prawn & Giant Squid Paella in all Pets & Friends stores, with teams on hand to offer advice on feeding fresh food either as a complete diet or as a topper for raw food and kibble.
Pets & Friends is part of the Pet Store Retailing (PSR) group. Previously subscription and home delivery-based, Years first launched into retail at fellow PSR-owned chain Just For Pets in November last year.
Years spokesman Ben Scott said: “We’re excited to be launching in Pets & Friends stores from this weekend.
“As a Nottinghamshire-based brand partnering with a retailer that shares our values around quality and pet wellbeing feels like a natural fit.”
Pets & Friends buyer Lee Farley added: “Supporting innovative brands with strong local roots is important to us. This launch gives our customers and their pets access to fresh dog food in store, backed by the advice and service they expect from Pets & Friends stores.”
