The Pet Industry Federation (PIF) has joined the Pet & Equine Insurance Association (PEIA).
The move is designed to strengthen collaboration between pet businesses and the insurance sector at a time of increasing focus on animal welfare, affordability and risk management. PEIA has also become a member of PIF.
PIF stated that, through its membership, it is well placed to share practical insight into how pet owners interact with businesses at key decision points and to help improve communication around risk, care and the value of insurance.
Chief executive Nigel Baker said: “Pet insurance is a vital part of the wider pet care landscape. This mutual membership reflects a shared commitment to a better understanding between insurers and the pet industry.
“We are keen to work closely with PEIA and its members, share insight from our members and support clearer communication with pet owners around welfare, responsibility and risk.”
PEIA chief executive CEO Sharon Brown added: “I’m thrilled to welcome PIF into the PEIA community and to join PIF in return. We all want the same thing: better outcomes for pets and the people who love them.
“The more we work together across the ecosystem, the easier it becomes to raise standards, improve understanding of risk and care, and help pet owners make informed choices about insurance that support welfare and long-term sustainability.”
