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    PBW News – December 2025

    By David ReesDecember 9, 2025
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Will Young helps deliver meals for Welsh rescue centre

David ReesBy David ReesDecember 12, 20252 Mins Read
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Entertainer Will Young, co-founder of dog food brand Miraculous Meals, has made a personal appearance at Hope Rescue in South Wales to deliver a donation of 64,000 meals for dogs in the centre’s care.

Young visited the centre in Llanharan straight from his panto performance at Bristol Hippodrome, still dressed as the Spirit of the Beans, to help deliver the eight tonnes of food.The donation marks the beginning of a bigger commitment to Hope Rescue by the brand, ensuring every dog is fed throughout 2026 with Miraculous Meals’ new dry food, which officially launches in January.

Hope Rescue is Wales’s largest dog rescue centre, rehoming over 800 dogs each year. Miraculous Meals has committed to allocating 50% of all profits to fund meals for rescue dogs, through additional partnerships with other centres including Birmingham Dogs Home, Newcastle Dog & Cat Shelter, Manchester & Cheshire Dogs Home, Edinburgh Dogs Home, Blue Cross and National Animal Welfare Trust.

Young said: “We are delighted to provide this very large donation of our new dry food and to help make sure that all of the dogs at Hope are well fed this Christmas and throughout 2026.”

Hope Rescue CEO Vanessa Waddon added: “Miraculous Meals have been so supportive to us in many ways and this donation, arriving just as the Christmas period puts extra pressure on rescue centres, is incredibly appreciated. Knowing that our dogs will be fed consistently with great quality food supports their health and, therefore, their wellbeing and behaviour, giving them the best chance of a successful adoption. It’s the best gift any of us could hope for.”

Previous ArticlePet food industry ponders the future at UKPF Convention
David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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