Raw dog food brand Paleo Ridge has announced the return of its Black Friday promotion for independent stockists.
Running during the month of November, participating stockists will be offered an additional 10% off all Paleo Ridge products to pass onto their customers in store.
Retailers interested in joining the Black Friday campaign can opt in through their account manager. Participating stores will receive promotional materials and social media assets to help maximise engagement throughout November ,as well as being included in Paleo Ridge’s national campaign. The promotion has proven successful in previous years, maintains Paleo Ridge, and more than 100 stockists have already opted in for 2025.
Trade account manager Gill Synnuck said: “We are always looking for ways to support our independent stockists, and this campaign has consistently delivered positive results, driving new customers through the door while rewarding loyal ones.
“We’re delighted to be running it again, this time for the full month of November.”
