The Society for Companion Animal Studies (SCAS) has launched a new brand identity and website.
SCAS was established in 1979 to promote the study of human–companion animal interactions and raise awareness of the importance of pets in society. The refreshed brand and website marks the first major update in over a decade and reflects the charity’s aspirations to engage with a wider audience, better communicate its core values and provide an accessible, user-friendly experience for its audience of researchers, animal practitioners, healthcare professionals, and the wider public.
The new website features improved navigation, reliability, mobile responsiveness, and easier access to research, resources, and membership information. The new SCAS logo embraces a modern, minimalist design to clearly convey the warmth of the human–companion animal bond.
Dr Sandra McCune, communications team leader at SCAS, said: “This brand refresh is not just cosmetic – it represents our ongoing evolution as a trusted source in human–animal interaction research. We’re proud of our heritage and excited to move forward with a new look that reflects our purpose and future ambitions.”
