Pets Choice has completed the purchase of the Mikki pet grooming and accessories brand from Interpet Ltd.
Earlier this year, Interpet announced a “business realignment”, which saw the transfer of its aquatic brands to Sera, the discontinuation of some other brands and the introduction of direct distribution from overseas for the remainder. The Mikki brand, which encompasses grooming, training and care products, will now join Pets Choice’s family of pet brand offerings, including Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen and Hownd.
Pets Choice chief executive Tony Raeburn said: “This is another fantastic acquisition for Pets Choice of the extremely well established Mikki brand as we continue our drive into product premiumisation.
“We look forward to welcoming new customers to Pets Choice as well as being able to offer these brands to our extensive and loyal customer base, helping us to further consolidate our position as a leader in the pet care industry.”
Interpet commercial director Adrian Exell added: “We are excited that we have found a good home for the Mikki brand as the Central Group continues its path of concentrating on core brands. Tony was our first port of call and Pets Choice are the perfect fit to drive the Mikki brand which has very loyal followers.”
