Westland Horticulture has brought back its ‘Colour In Your Garden’ media campaign for wild bird food brand Peckish.
The latest campaign, which celebrates the public’s love of nature, has secured a series of both TV and national print press advertising slots for four months of continuous activity from November 2024 to February 2025.
The activity is targeted to reach over 65% of adults aged 55+ in the UK including print titles such as the Daily Mail, The Times and the Daily Telegraph starting this month. TV spots on channels including Sky, C4 and ITV3 will follow throughout January and February 2025, with complementary activity on digital and social media platforms.
The creative, which focuses on the brand’s Complete Wild Bird Seed Mix, aims to bring to life the vivid colours wild birds bring to gardens during the winter months, featuring footage of the nation’s favourite wild birds.
Point of sale material aligned with the media campaign is available to retailers.
Peckish brand manager Kirk Rothwell said: “The ‘Colour In Your Garden’ creative was incredibly well received in its first year, results far surpassed our expectations, and we were thrilled to also win the GIMA award for Best Multi-Channel Campaign.
“As a result, this year we’ve decided to extend the campaign to include a selection of national print newspapers to help drive further awareness and engagement. We wanted our creative to truly celebrate the nation’s love of nature and inspire the public to choose the best quality wild bird feed to help keep birds happy and healthy during those cold, winter months.
“We are also very committed to supporting our retail partners, and so have developed a collection of eye-catching point of sale that captures consumer attention and aids recall in-store.”
