Pet food manufacturer Pet’s Choice is investing half a million pounds in a new multichannel campaign for its cat and dog food brand Webbox Naturals.
The campaign, which sees the brand advertise on TV for the first time, accompanies the launch of refreshed packaging for the range.
The advertising, which focuses on feline family members, is running on Sky and video on demand channels, and also covers out of home sites, shopper activations, social media and influencers, online and digital ads.
Redesigned product packaging now includes a satisfaction guarantee, promising owners a 100% refund if their pet isn’t satisfied with the food.
Lisa Melvin, head of marketing at Pets Choice, said: “We know thanks to our exceptional growth in the last year that our delicious Webbox Naturals recipes can tempt fussy felines and picky pooches while delivering the goodness they need to be happy and healthy. That’s why we’re expanding our reach among pet parents with the brand’s first ever TV and cross-channel campaign.
“Such is our confidence in the brand, we’re also adding a 100% money back guarantee to the product offering. We hope this, coupled with engaging activations and a far-reaching presence across consumer touchpoints, will reiterate our commitment to providing the best quality possible, at great prices, and to generating future success across the food and treats categories.”
