Karen Hubbard has joined Vital Pet Group as marketing manager.
Hubbard is an experienced trade marketer in the pet industry, having previously worked at Bestpets and Kennelpak.
She said: “I am passionate about working in the pet industry and I am thrilled to join Vital Pet Group. The team is developing and growing and there are many plans to take Vital Pet Group to the next level within the pet industry.
“I’m looking forward to working with my new colleagues & suppliers, as we aim to redefine the Vital Pet Group’s presence, ensuring it resonates not just within the industry but, most importantly, with our customers.”
Vital’s group trading director Peter Brame added: “We are delighted to welcome Karen to our team during this period of business growth. She brings with her a wealth of knowledge, great enthusiasm, and a strong commitment to assisting our retailers in boosting sales.
“We have a lot of new projects in progress, and in response to valuable feedback from our retailers, we’re looking forward to implementing some exciting changes starting in 2024.”
