Canine day care provider Bruce’s has opened its newest premises at a garden centre in a move it says is a ‘natural alignment’.
The centre at Dobbies’ Woodcote Green Garden Centre in Surrey is the second Bruce’s doggy day care to launch at a garden centre location, following the success of the first concession.
Bruce’s says that garden centre locations are naturally aligned with its day care concept. Often semi-rural with great outdoor space, including wide green areas where dogs can exercise and play, with the opportunity for smaller, indoor areas for reception where the dogs can choose to snooze if they wish.
In addition, the large car parking areas associated with garden centres provide plenty of space at drop-off and pick-up times, as well as accommodating the Bruce’s buses, which ferry the dogs between their homes and the day care centre.
Following 12 years of growth, Bruce’s continues to expand and is looking for new locations. The brand has already opened four new centres, with plans for further site roll-outs over the coming year.
The partnership can also work out for garden centres, which may benefit from the additional custom, particularly if they also have pet sections.
Bruce Casalis, founder of Bruce’s, said: “The demand for doggy day care services is booming and as the UK’s leading provider, the Bruce’s brand is set to grow. As we’ve researched sites for new day care centres, it has become clear that a garden centre setting is beneficial to us, while the arrival of our customers is beneficial to them. It’s a perfect match and we are hoping to replicate more as we grow.”
