Macle Pet Pet Foods’ premium range, Naturo, is increasing its offering in Asda stores across the UK from this month.
Already available in nearly 400 stores, the Naturo 400g tray will now be stocked in an additional 130 outlets, while the Naturo variety pack canned food will be launched into 350 stores, a first for the retailer. This latest announcement, published in Farm Week, builds on the growing presence of the Naturo brand in the UK, which generated multi-million pound sales in 2018 alone.
Since Naturo was launched in 2013, the range has increased from only four varieties to 33 and the County Tyrone team expects to announce the introduction of a dry food product this year as well as a specialist puppy range.
Asda launched Naturo in selected stores in May 2018, According to Farm Week, and now stocks eight products, including ‘Grain Free’ Trays and variety packs.