British brand Henry Wag is to exhibit at Global Pet Expo 2019, in Orlando, Florida this month. It is the first time the lifestyle brand – which caters for dogs and now horses – will have been presented to the US market.
The range was conceived by managing director Grant Rogers, son of a dairy farmer and product designer, and is a result of active rural living with dogs, three daughters – and all the muddy wet challenges this presents!
“All the products are designed to offer solutions to the problems experienced in rural living and are presented in aspirational lifestyle branding to appeal not only to owners with a rural lifestyle, but to also to those who aspire to country living,” said Grant.
Henry Wag has been a developing brand in the UK for more than five years and sells throughout Europe. The company is seeking distribution partners for North America and other global territories – hence exhibiting at Global Expo.
NEW PRODUCTS
The range includes drying products to remove dirt and water from a dog’s coat after wet days out, auto products to protect the car interior from wet dirty dogs and travel products to make journeys and days out easier and more fun.
Already this year, Henry Wag has launched of several new products, with the travel products growing with the addition of two travel beds, the Travel Snuggle and the Multimat, both giving dogs a place to rest on days out or a target sleeping area when travelling. Also, for the travellers, the brand has added collapsible travel bowls to aid hydration after exercise, and a Training Treat bag to aid recall and encourage discipline, and with space for poo bags.
This summer will see the launch of a dog Travel Harness for use in cars in conjunction with the range of seat protection products already available under the Henry Wag brand.
There are additions to the Microfibre drying range, too, with the launch of the Noodle Glove Towel and a range of a dog-drying coats in five sizes designed for use after wet walks to help owners reduce the effects of dirty wet dogs on car and home interiors.
EQUINE MARKET
And for the first time, this year will see Henry Wag expand into the equine market. The technical microfibre material used to achieve high levels of cleaning and absorbency to remove dirt and water from a dog’s coat has been used to develop a range of towels for horses to help remove dirt and water after exercise or washing.
“The products are ideal for use after wet, muddy rides or at events to reduce the risks of infection and sores,” said Grant. “They can be used to dry around ears and eyes. User trialists have commented that the noodle towel is great for cleaning sweat after removing the saddle and bringing a sheen to the coat before auctions. The soft noodles do not pull the hair and give a silky sheen to the coat.”
Henry Wag, part of the Gloucester-based 3P Enterprise group, is exhibiting at Global Expo as part of the British Pavilion.
