Retailer Pets at Home’s fundraising initiative for the Royal British Legion has now delivered more than £1.5 million for the Armed Forces community.
Since launching the initiative in 2018, the retailer has raised £1,557,646.76 through the sale of exclusive poppy-themed pet accessories, with 100% of profits donated to the Royal British Legion. These funds have helped provide vital support to those in the Armed Forces community, including veterans, serving personnel, and their loved ones.
Products are designed to honour Remembrance and also to allow owners to show their support. This year’s campaign features a refreshed range of poppy pet accessories, including bow ties, bandanas, collars, and charms, which have been available in-store and online since late August.
Pets at Home is encouraging customers to share their support whilst wearing the accessories, using the hashtag #PetsWithPoppies.
Pets at Home director of marketing Madeline Shaw said: “We’re incredibly proud to have reached this £1.5 million milestone, it’s a testament to the generosity of our customers and the dedication of our colleagues.
“Many members of the Armed Forces community are also pet lovers, and this campaign allows us to support them in a way which we know best.”
Ben France, head of corporate partnerships at the Royal British Legion, added: “We’re incredibly grateful to Pets at Home and their customers for their continued support.
“From mental and physical recovery programmes, to help with finances, housing, and adapting from military to civilian life, every contribution helps us to be there for serving personnel, veterans, and families, whatever the need, whenever it’s needed.”
