Retailer WCF Pet & Equestrian is rolling out its charity fundraising scheme for a second year.
All eight WCF Pet & Equestrian stores are taking part in the scheme, with each store raising money for an animal charity in their area.
Under the initiative, shoppers can buy pre-filled donation bags packed with essentials including food, supplements, toys, treats and health care items. The bags are available in different values of up to £10, with all items collected together and donated to charity by the team. Charities are able to request items which will be most useful to them for inclusion in the bags.
WCF Pet & Equestrian operates eight stores across the North of England and south-west Scotland including five stores in Cumbria, and has also pledged to donate 3% of money redeemed in-store through its loyalty card scheme. Each store will also host fundraising events throughout the year.
General manager Jade Earley said: “It’s really important to us that we do everything we can to support local charities and, because we specialise in pet products, it made sense for us to choose charities which are close to our hearts.
“Our team has really got behind this initiative, with each store selecting the charity they want to support. As well as the donation bag scheme, we support each charity’s own fundraising efforts via our social media channels and through our in-store events, and this year we are also making a financial contribution as a company.”
Liz Fell, fundraising officer at Oak Tree Animals’ Charity, which is being backed by the retailer’s Carlisle store, added: “It’s brilliant to have the support of a local business such as WCF Pet & Equestrian, both through raising money and also highlighting the work we do providing a safe place for animals in their time of need.
“Ongoing fundraising and new sources of revenue are crucial to continuing our work and we’re delighted to be part of this partnership.”
