Trade exhibition PATS will feature an expanded Grooming Zone for 2026, including new retailer-focused sessions.
Delivered in partnership with the British Isles Grooming Association (BIGA), the dedicated Grooming Zone will bring together some of the UK’s leading professional groomers to share their knowledge, techniques and industry expertise. Alongside live grooming demonstrations, BIGA will host a dedicated programme of retailer-focused sessions aimed at helping visitors sell grooming products with greater confidence.
The sessions are designed to equip retail teams with the knowledge and confidence to have informed conversations with customers, helping them recommend the right products and strengthen in-store expertise, with talks covering topics such as understanding different coat types, selecting the right products, welfare-led grooming practices and building customer loyalty through expert advice.
Visitors will also have the opportunity to watch professional groomers in action, showcasing techniques, styling tips and finishing touches.
The three-day exhibition takes place at the NEC Birmingham on September 27-29. For more information about PATS 2026, including a full list of exhibitors, visit www.patshow.co.uk
