Retailer Jollyes has launched “Operation Cool Dog” offering shoppers free canine ice cream in stores this week as temperatures across the UK rise to potentially record-breaking levels.
Running from Sunday July 17 until close of business on Friday July 22, every Jollyes outlet will provide free ice cream, including Frozzy’s frozen yoghurt and Alexander’s Natural Kefir Paws, for dogs brought into the store by shoppers. Store teams will also make sure that outside water bowls remain full so dogs visiting Jollyes can remain hydrated.
The Met Office has issued the UK’s first ever red heat warning, with temperatures in some areas predicted to reach 40C. Jollyes has reported a ten-fold increase in sales of cooling products travel water bowls to cooling mats in the last week, and has issued advice to owners to keep pets out of danger during the heatwave.
Chris Burns, Jollyes commercial director, said: “The national emergency that’s been declared as we anticipate record temperatures applies to pets as well as their owners.
“Pets should stay in a cool place at home and through Operation Cool Dog, we’re ready to play our part in helping the whole family –with two legs and four – get through the next week.”
Jollyes’ top tips for dog owners include:
- Always make sure your dog has plenty of water at home.
- Walk them in the morning or evening, when temperatures are below 20C, and take a travel bowl and water so they can have a drink while they’re out.
- In the garden, make sure there’s a shady place to keep out of the sun.
- Provide a cooling pad or a damp towel where they can lie and cool down.
- Give them a cooling treat, such as a Frozzys frozen dog yogurt.
- Use a freeze-able chew toy to help them keep cool.
- Keep them well-groomed as a tangle-free coat will help regulate their temperature.
- Consider using a cooling coat or a cooling collar.
- Find a cool room at home, such as one with a tiled floor or good ventilation, where they can escape the heat.
