Retailer Jollyes is reporting a surge in demand for wood pellet cat litter after social media posts suggested people were using it as an affordable fuel to heat their homes.
Phil Turner-Naylor from Jollyes said: “We started seeing a lot of chatter on social media about using wood pellet cat litter as household fuel in the last few weeks around the cost of living crisis, followed by a sharp increase in demand at our stores.
“For pet owners who simply want to keep their homes clean, we’re doing our best to make sure there’s enough for everyone and, where stocks of wood pellet litter are low, we can offer alternative types of cat litter.”
The retailer has accelerated supply of the product and replenished stocks after running low during the last two weeks. The stock position has now improved enough for the firm to introduced a ‘two for £18’ deal on 30-litre bags of three brands – Pampuss, Smart Cat and CJ’s.
Jollyes added that anyone planning to burn wood pellet cat litter should check whether it is suitable for their log burner.
