Central England Co-op is today rolling out a 10% discount to thank all NHS workers for their work on the frontline to help tackle the coronavirus.
All NHS workers have to do is show their ID card when they visit any of the retailer’s 242 food stores to receive 10% off all food and other essentials.
They will also be able to get priority access to Central England Co-op stores by moving to the front of any external queue when waiting to enter.
Debbie Robinson, Central England Co-op chief executive, said: “Our NHS workers are playing a vital role at this uncertain time and that’s why we wanted to do something to say thank you for their incredible efforts.
“Front line workers, similar to our own colleagues in our stores and funeral homes, are essential to ensuring communities continue to be helped and supported and we cannot thank them enough for their efforts.”
The retailer is also backing the weekly 8pm NHS clap on a Thursday that sees people show their appreciation for the work of front-line health workers.