A new £50m fund has been awarded for councils to support their local high streets get safely back to business, High Streets Minister Simon Clarke MP announced yesterday (Sunday).
To prepare for the reopening of ‘non-essential’ retail when the scientific advice allows, the Reopening High Streets Safely Fund will help councils in England introduce a range of safety measures in a move to kick-start local economies, get people back to work and customers back to the shops.
It will also support a range of practical safety measures including new signs, street markings and temporary barriers. This is designed to help get businesses prepare for when they can begin trading safely, not only in high streets and town and city centres, but also in other public spaces such as beachfronts and promenades.
Councils will also be able to use this money to develop local marketing campaigns to explain the changes to the public and reassure them that their high streets and other commercial areas are safe.
REVIVAL
It is the Government’s aim to reopen non-essential retail in a phased way from next Monday (June 1), subject to the latest scientific advice.
The Government believes high streets are critical to the economic recovery of our towns and cities and this new fund builds on longer-term funds already in place to support their revival and boost their economic fortunes including the Future High Streets and Towns Funds.
The High Streets Minister said: “As we begin to slowly return to normality, the re-opening our high streets will be key to kick-starting our economic recovery.
“Levelling up the regions and supporting our high streets has always been central to the mission of this Government.
“Many businesses have already introduced creative ways of trading such as contactless collection or taking orders by instant messaging and shows that they are ready for the challenges ahead.
“That’s why we are providing an extra £50m for councils to support a range of safety measures that will help get these businesses back on track and ensure that people can enjoy their time visiting their local high street safely again.”
SUPPORT
The £50m comes from the European Regional Development Fund that the government is making available to councils to support businesses to re-open safely following guidance published earlier this month to help adapt urban centres and green spaces for social distancing during the pandemic. The money will be allocated to councils on a per capita basis and will be ready to spend from next week.
Further information can be found in the Reopening High Streets Safely Fund guidance
The High Street Task Force – backed by Government and run by the Institute for Place Management – has already started delivering support for the coronavirus recovery effort and is aligning its work to provide expert advice, training and long-term planning and guidance to councils, and business and community leaders. More about the work the Task Force are doing to help plan for recovery from the pandemic can be found on the High Streets Task Force website.
The Government has also published covid-secure guidelines for people working in or running shops, branches, and stores. This guidance supports shops that are currently open, such as pet shops, supermarkets and pharmacies, but will also be useful for those in non-essential retail to consider now for when they are allowed to open.
