Insurer Pet Protect has entered a partnership with UK dog activity monitor business PitPat.
Over the last year, Pet Protect and PitPat have been working together learning about each other’s business and from now, all new and renewing Pet Protect dog insurance policies will include a PitPat activity monitor.
Caroline Coleman, Pet Protect managing director, said: “We believe 2021 is the year in which success in pet insurance will depend on innovations like PitPat and recognise that insurance forms an important part of addressing a much larger set of pet parent needs.
“At Pet Protect we want to help pet parents keep their dogs as healthy and happy as possible. It has become the norm to keep track and improve your own health and fitness using a smart watch or activity monitor, and dog owners are now demanding the same thing for their pets. This innovative initiative is the first of many planned to ensure Pet Protect continues to lead the pack in pet insurance.”
PitPat CEO Andrew Nowell added: “We’re delighted to partner with an insurer like Pet Protect, who makes the health of pets their priority and shares our ambition for revolutionising traditional pet care with technology and data.”