Canine day care business Bruce’s has created what it claims is the UK’s first ever advertising campaign made specifically for dogs.
Consisting of bus stop ad placements and a range of marketing tools, the ads have been launched to promote Bruce’s new North London site. The advertising creatives feature human eye-level copy saying “nothing to see here human” with the bulk of the ad’s attention focused further down, with dog eye-level messaging encouraging dogs to try Bruce’s services.
In addition to the bus stop advertisements, the Bruce’s team is also distributing edible dog-friendly leaflets in North London’s dog walking hot spots.
The new North London site picks up pets from customers based in Finchley, North Finchley, and Finsbury Park to travel to the Hertfordshire countryside where dogs can enjoy playgrounds, enrichment activities, toys, games and heated indoor shelters alongside pets of similar ages, sizes and play styles. Specially-designed dog busses feature calming panpipe music, custom fitted beds and specialised temperature control.
Bruce’s founder and ceo Bruce Casalis said: “Having seven sites currently across the South of England, we were eager to be able to expand our service to the dogs of North London and what better way to do it than to market the expansion to our actual customers – the dogs!
“Our collection and drop-off service will mean we can welcome customers from several popular North London communities, and we can’t wait to collect new happy, waggy-tailed customers from this June and get their feedback on the ads.”
