Equestrian trade show BETA International, sponsored by Neue Schule, will be launching two new features at this year’s exhibition.
The New Product Showcase and New Product Awards will recognise and reward the innovation and excellence shown by companies in bringing new products to market at the show, which is being held at NAEC Stoneleigh on September 11-13 2022.
Sponsored by Shires Equestrian, the New Product Showcase is designed to help visiting retailers and buyers find the latest products. Visitors will be able to view the products under eight categories – clothing & footwear; feed & supplements; general; horsecare; horsewear & equipment; pet products; saddlery & tack; and safety.
An information card will be placed alongside each product, giving details of suggested retail price and stand number of the supplier.
All exhibitors are being invited to enter one product into the New Product Showcase free of charge, with additional items being charged at £150 per entry.
To determine the winners of the eight categories of the New Product Awards, all products entered into the Showcase will be judged by a panel of retailers on the first day of the event (Sunday September 11).
BETA International is organised by Impact Exhibitions and Events. Organiser Gordon Thomas said: “We’re really excited to be launching the New Product Showcase and New Product Awards. We know that visiting retailers and buyers want to see ‘what’s new’ and discover the bestsellers of tomorrow, and these two new attractions will help them make the right buying choices.”
For more information visit www.beta-int.com.
