Assisi Pet Care is continuing its expansion with the acquisition of natural treats business Pet Munchies.
Pet Munchies was established in 2008 by founder Suzanne Rothman and markets its range of natural dog and cat treats though many different retailers including independent pet stores.
The deal, which completed on June 30, 2022, marks the fourth acquisition by Assisi since the business was founded in a joint venture between Yorkshire-based entrepreneur Peter Mangion and Harwood Capital Partners in October 2020.
Mangion said: “The Pet Munchies brand is a great fit for Assisi and widens our product range brings a raft of new retail opportunities. We believe that Pet Munchies has enormous potential to grow in both the UK and European markets and we look forward to helping deliver that growth in the very near future as we gain momentum and scale in the premium sector.
“We’re committed to further growth by acquisition with the support of our partner Harwood Capital.”
This latest acquisition adds to the company’s growing stable of brands that includes Hi Life, Hollings, Maced and Dog Way, and brings Assisi’s annual revenue to £70 million with manufacturing operations in the UK and Poland.
