Manufacturers’ trade association UK Pet Food has launched its new 2026–2029 Strategy, setting out a vision for the future of the sector including an ambition for British pets to be the best fed in the world.
Developed in close collaboration with members, the strategy is designed to reflect a rapidly evolving sector shaped by innovation, changing expectations, and a dynamic policy landscape. At the heart of the strategy is a declared purpose to bring the UK pet food industry together to build “deep trust and lasting influence, underpinned by a set of values: integrity, community, clarity, progress, and delivery”.
The strategy is designed to provide a focused and practical framework for the organisation’s work through to 2029 built around three core pillars of nutrition, safety and standards. A central feature of the strategy is how UK Pet Food delivers impact through knowledge, collaboration, and influence by strengthening the evidence base for pet nutrition, supporting effective and proportionate regulation, and fostering partnerships across the supply chain and wider food system.
Nicole Paley, deputy chief executive at UK Pet Food, said: “This strategy sets a clear direction for the years ahead. We are bringing the sector together to turn that ambition into action.
“In an increasingly complex and volatile geopolitical environment, our role is to provide clarity and consistency, helping the sector move forward with confidence while continuing to raise standards and support the health and wellbeing of pets.”
