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    PBW News – March 2026

    By David ReesMarch 10, 2026
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Nulo signs Ellie Kildunne as brand ambassador

David ReesBy David ReesApril 10, 20262 Mins Read
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Pet nutrition company Nulo has signed England rugby star Ellie Kildunne, and her dog, Otis, as a brand ambassador.

A key player for both Harlequins and the England Red Roses, Kildunne has earned back-to-back Six Nations titles and a World Cup winners’ medal, and was named 2024 World Rugby Women’s Player of the Year.

Nulo’s ‘Fuel Incredible’ brand platform celebrates the bond between athletes and their pets through its high protein and low-carb recipes to support the health and performance of their dogs and cats. Athlete partnerships include multiple Olympic gold medallists Gabby Thomas and Jordan Stolz, plus recent British Winter Olympic double champion Matt Weston.

Kildunne said: “Otis is my teammate – simple as that. People might raise an eyebrow at that, but anyone who has a dog knows exactly what I mean. My life revolves around team, and he is as much a part of that as anyone I share a dressing room with. He keeps me grounded, gets me outside and away from the game when I need it most, and there is nothing quite like coming home to that kind of love at the end of a hard day.

“As an athlete, I’ve learned the hard way how much nutrition matters, and it has taken years to fully understand what my body needs and to find brands I genuinely trust. I apply the same thinking to Otis, and that starts with what goes in his bowl every single day. Nulo gives me that confidence. It’s the quality and the trust that matters most to me – knowing that what he’s eating is genuinely the best I can give him.”

Previous ArticleUK Pet Food launches new strategy document
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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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